ABOUT US
DISCOVER THE STORY BEHIND CRESTWAVE
Tekni Direct is the culmination of a shared vision between Tekni Furniture Sdn Bhd and the distinguished manufacturing powerhouse, Yew Hoong Sofa Sdn Bhd. Our partnership was born from a desire to redefine home comfort by making true export-quality furniture accessible directly to the Malaysian market. The idea originated in 2018 when Mr. Mike, the founder of Yew Hoong Sofa, invited Bryan to collaborate on creating a dedicated showroom on the factory grounds. This vision—to allow discerning Malaysians to experience the authentic luxury and durability of export-quality sofas directly at the source—was realized with the establishment of Tekni Direct in 2020.
Global Standards, Local Access
Our foundation rests upon the expertise of Yew Hoong Sofa, one of Malaysia’s foremost manufacturers. Our world-class production facility spans an immense 14 acres and is powered by a team of over 300 skilled artisans utilizing advanced, high-efficiency technologies. This commitment to excellence is proven by our massive international footprint, as we export more than 300 containers every month to global markets. This global volume affords us unique advantages, enabling us to personally source top-grade hides and premium materials from around the world. This significant scale ensures we secure unparalleled quality and competitive pricing—advantages that Tekni Direct proudly passes directly to our Malaysian customers.
The Lifestyle Showroom
We believe your furniture should be an investment in enduring comfort and sophistication. Our factory-direct showroom has grown into a premier destination for design, encompassing over 20,000 square feet of curated space. Here, you can explore more than 100 designs of high-quality sofas, armchairs, and lounge and dining chairs. Since 2020, we have become a trusted partner in furnishing Malaysian homes, successfully delivering over 5,000 sofas to local customers. Tekni Direct proudly enables Malaysians to enjoy international craftsmanship without the premium international markup.
Tekni Direct — Experience where factory excellence meets sophisticated living, delivering export-quality comfort straight to your home.

OUR STORY
Tekni Direct brings export-grade luxury straight from the factory floor to your living room. Born from a partnership with leading manufacturer Yew Hoong Sofa, we cut out the markup, offering world-class craftsmanship and premium materials—like globally sourced leather—at factory-direct pricing.
Since 2020, we've enabled over 5,000 Malaysian homes to invest in enduring comfort and sophistication. Visit our 20,000 sq ft showroom and experience furniture built on a legacy of excellence. Tekni Direct: Your access to world-class living, priced for home.
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Founded: 2018 (Established 2020)
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Scale: 14-acre factory, 300+ containers exported monthly
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Impact: 5,000+ sofas delivered locally
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Showroom: 30,000 sq ft
OUR VALUES
Tekni Direct is built on a legacy of manufacturing mastery and a vision for accessible luxury. Our core values reflect the powerful synergy between Yew Hoong Sofa's world-class factory operations and our commitment to bringing this excellence directly to our customers. These principles ensure every sofa we deliver meets the highest global standards for quality and enduring comfort.

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Collaboration
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Quality
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Client-Centric
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Integrity
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Innovation
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Craftsmanship
